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Now, probably thousands of people are torrenting Avatar: The Last Airbender without even trying to buy a single volume of a TV series ever since the entire "original" series cast was published in print in English earlier this year. However, the major selling point of making books and comics is still the fan community, and it's safe to assume that, in general, fans of anime are primarily interested in reading their favorite series in print, rather than streaming it on their computer. The lowest barrier to entry for a legitimate fan of any medium is still their local bookstore, or an import warehouse's manga section, and that barrier is unlikely to be broken any time soon.
But what about comic books? Manga has become a major industry, at least in the West, and many underground and independent comics have become their own publishing and cultural phenomenon. The biggest comic book houses are publishing multiple manga, and even Izumi, the most-widely-owned manga publisher in the West, has had a manga division for years now. But how effective are these multi-million dollars of investment in the long term?
Ironically, I think manga's influence in the West is probably starting to fade due to the digital medium. At least in the West, manga has always been the domain of serious comic book fans, or the comic-reading homeless, or other marginalized subcultures that can't afford to cough up a whole lot of money for the ubiquitous direct market specialty shops. This hasn't always been the case in the US, but the surviving comic stores still tend to be in the same areas where the manga books sell, and people friendly to Japanese culture have a much easier time buying manga than a comic. Of course, this doesn't exactly apply in Japan, either, where most manga is never seen in such stores, but there the market is far more stable. d2c66b5586